New Partnership Agreement
R-M® provides Jaguar Land Rover with training and consultancy
Creating innovative solutions in close cooperation with its customers is in the DNA of R-M, one of BASF’s premium refinish paint brands. A new partnership agreement with Jaguar Land Rover (JLR) Europe gives proof of this ability. In May, JLR’s European headquarters signed a long-term cooperation agreement with R-M, that far exceeds the industry standard. BASF is thus JLR’s preferred paint partner, which means that they not only supply the refinish products and color-matching systems, but effective immediately, will also provide dedicated Programme Managers via its chosen service providers, Outsorc and Auto Skills International, to develop and implement JLR’s Global Body & Paint Programme in Europe.