The language of color: Strong colors = mark of originality
R-M, a brand of excellence in automotive refinish painting, is known for its color expertise: a DS3 was selected to be painted in a brand new R-M color.
The Brilliant Red of R-M's DS3 drew its inspiration from the latest automobile color trends for 2014-15, which the BASF designers have just released. "Strong colors like red are going to shape our image of individual originality" explains Florina Trost / Design Europe, in the press release on the color trends for 2015. “We're already noticing more and more vehicles in rich red on the roads”. According to the designer, red will continue to grow in the coming years."
R-M gave its fans their say in choosing the color for its Show Car:
R-M set 3 colors and 2 different shades for the roof and the wing mirrors, working with the designers and the color laboratory at BASF. R-M chose to give fans of their Facebook page from all over the world a say, so they could vote for their preferred color.
R-M fans voted between the 7th and 20th of this July and they chose Brilliant Red. A fiery red! So, the choice made by R-M fans is perfectly in line with the color trends of today. [...]*